Something that is very close to our hearts is empowering other women. To help other girls and women to understand their own value and to dare to take on everything in life.

To convey added value through our jewelry and accessories, a feeling that is worth so much more than just feeling pretty. We want you to feel that you are good enough just the way you are. That you are sufficient. That you are good, no matter what you do. We want you to feel loved by yourself. That you should go through the day with a straight back and not worry about what others think and think about you. Because you are amazing, just by being you.

This is something that we carry with us every time we create a new collection of jewelry. We have created the "Woman Up" collection - with a call to dare to stand up for yourself, dare to take your place and show that everyone is equal. We created the "GRL PWR" collection with a focus on empowering the young woman, who has just entered the working life, or who is still studying, but who unfortunately often faces injustice and a male culture that is offensive. With GRL PWR, we want to empower women in these everyday but sometimes vulnerable environments. "Don't take shit!" as Grynet (TV profile in SVT from the 2000s) would say. And with that we enter our popular Take No Shit collection with just that call. Furthermore, we have created series with statement words such as "You Rock", "Enough" and "WOW". All to encourage women to dare to take their place, allow yourself to shine. Because you're Worth It.

Our hope is that our jewelry will help remind you of this. To really empower yourself. Because you're Worth It.

All love to you!

// Johanna, Co-founder and Co-designer at 7EAST