GRL PWR

Feminism is not a dirty word. It doesn't mean you hate men. It does not mean you hate girls who have nice legs and a tan, and it does not mean you are a bitch or a dyke. It means that you believe in equality.

- Kate Nash

The spring collection 2019 builds on the successful collection Woman Up! Where we want to inspire other women to dare to stand up for themselves, dare to take their place and dare to fight for equal rights. This is shown in the collection through the slogans GRL PWR (girl power) and YOU ROCK which can be found in both necklaces, bracelets, earrings and rings, and also the new Venus symbol.

"Obviously, we want to encourage women to dare to take more space, dare to be themselves and dare to trust that they actually can. Since we are two women who started SEVEN/EAST, it was a matter of course that we just wanted to pay tribute to the woman. Now it's our turn to excel" - Johanna Törnquist, marketing manager and co-founder of SEVEN/EAST.

To get to the collection, click here