This Privacy and Security Policy is effective immediately for new users and as of May 25, 2018 for existing users. This Privacy Policy supersedes all previous versions.

SCOPE AND CONSENT

This Privacy Policy describes how we collect, use, save, disclose and protect your personal data. It applies to the 7EAST website and applications where there is a reference to this Privacy Policy, regardless of how you access or use them.

In this Privacy Policy, we use the term "personal data" to describe information that can directly or indirectly identify a natural person. We do not consider personal data to include information that has been anonymized or aggregated in such a way that it cannot, either with the help of other information or in any other way, be used to identify a specific natural person.

By accepting this Privacy Policy, you agree that we may collect, use, disclose and store your personal data in the ways described in this Privacy Policy. We may change this Privacy Policy with 30 days' notice to existing users. We will post any changes on this page. We may also inform you via e-mail if there are major changes to this Privacy Policy.

Third Party Websites: Some pages on the 7EAST website contain links to third party websites. These websites have their own privacy policies and 7EAST is not responsible for their operations, including but not limited to their information practices. Users submitting information to or through these third-party websites should review the privacy policies of those websites before submitting any personal information to them.

PERSONAL DATA CONTROLLER

S/E Accessories AB, Storgatan 36, 30243 Halmstad, Sweden (hereinafter referred to as 7EAST) is responsible for personal data. 7EAST is responsible for the processing of your personal data in accordance with the principles set out in this Privacy Policy.

COLLECTION OF PERSONAL DATA

If you register an account or place orders as a guest with us, you accept the sharing of your personal data and agree that that information will be transferred and stored on our servers in Sweden or elsewhere in the world, such as in the Netherlands.

We collect the following types of information, including personal data, to enable you to use and access our websites to provide you with a personalized and better experience and for marketing purposes.

INFORMATION WE COLLECT AUTOMATICALLY

When you visit our website or click on advertisements or content, we automatically collect information sent to us from your computer, mobile device or other device used for access. This information can only be linked to you personally if you log in as a registered user and includes: device ID or unique identifier, geographical location, what kind of device is used, data and connection information, statistics about page views, traffic to and from the websites, referring URL, advertising data, IP address and standard information from web logs.

INFORMATION THAT YOU PROVIDE TO US

We may collect and store such information that you provide on our websites or that you provide to us in connection with the use of our website. This includes:

  • Information you provide to us when registering an account, including email address, phone number, mobile phone number, contact information and mailing address.
  • Additional information that you provide to us via social media.
  • Transaction-related information based on your activities on the Sites such as purchases and content that you create or that can be attributed to your account.
  • Information provided in connection with discussions in forums, chats, dispute resolution, correspondence through our websites or correspondence sent to us.

INFORMATION WE COLLECT FROM OTHER SOURCES

We may obtain or collect additional information about you from third parties such as vendor companies, data agencies and data providers and add it to our information about you. This may include demographic information and navigational information.

Information collection through sharing and registration in social media

We may offer login services which mean that you can use third party login details to access www.seveneast.se and related websites. We may also offer services that make it possible to share information in social media.

USE OF PERSONAL DATA

Our purpose in collecting personal data is for you to access our websites, and/or to be able to use our services, to provide you with customer service and relevant information about your account and our services, and to provide you with a safe, hassle-free, efficient and customized experience. By accepting this Privacy Policy, you confirm that we may use your personal data to:

  • Provide you with access to our websites and the services and customer service that you request.
  • Prevent, detect and investigate fraud, security incidents, potentially prohibited or illegal activities.
  • Adapt, measure and improve our services, content and advertisements.
  • Contact you, either by email or by phone to resolve disputes, collect fees, resolve problems with your account or our website, or for other purposes permitted by law.
  • Compare information to check accuracy and verify it with third parties.

and with your consent:

  • Target marketing to you by sending marketing materials about our products. We may also process your personal data to tailor certain user experiences to better match your interests.
  • Provide you with location-specific choices or offers if you choose to share your location information through the Site. We will use this information to increase website security and provide you with services such as advertising, search results and other customized content.
  • Respond to your requests, for example to contact you about a question you sent to our customer service or through our review applications.

USE OF PERSONAL DATA FOR MARKETING

With your consent obtained in accordance with applicable regulations and this Privacy Policy, we may use your personal data to:

Inform yourself about our website and its products.

Send targeted marketing and advertising offers based on your messaging preferences and personalize our service and measure and improve our ads, based on your purchasing preferences.

We do not sell or disclose your personal data to third parties for marketing purposes.

END OUR USE OF PERSONAL INFORMATION FOR MARKETING

If you do not wish to receive marketing and advertising offers from us, you can set your message preferences on your "My Account" page, through a link in the website footer or in communications from us.

You can read our Cookie Policy for more information on how you can opt out of third-party cookies being used for advertising.

If you withdraw your consent to the use or disclosure of your personal data for other purposes set out in this Privacy Policy, it may mean that we cannot continue to provide you with access to our website and provide the customer service offered to our users and permitted under this Privacy Policy.

RELEASE OF PERSONAL INFORMATION

We disclose personal data to fulfill legal obligations. Such information will only be disclosed in accordance with applicable laws and regulations.

We share your personal data with:

  • Our payment and delivery partners such as Klarna, Postnord and DHL to complete payment and deliver ordered products.
  • Regulatory authority, law enforcement agency, or other authorized third party, to answer questions in connection with a criminal investigation or alleged illegal activity or other activity that may result in liability for us, you or a third party. In such case, we will, to the extent permitted by applicable law, disclose such information as is relevant and necessary for the investigation, such as name, city, postal address, telephone number, email address, IP address.

COOKIES, WEB BEACONS AND SIMILAR TECHNOLOGIES

When you visit or use our website and communication channels (such as email), we or our service providers may use cookies, web beacons and similar technologies to store information in order to provide you with a better, faster and more secure experience and for advertising purposes. For more detailed information about these technologies, see our Cookie Policy, to Cookie Policy >>.

SPAM, SPYWARE AND IDENTITY THEFT ARE PROHIBITED

We and our users do not tolerate spam. To report related spam or email with falsified sender address or sender identity, please forward the email to johanna@seveneast.se.

We may automatically scan and manually filter messages to check for spam, viruses, phishing and other malicious activity or illegal or prohibited content, but we do not permanently store any messages sent through these tools.

ACCESSING, REVIEWING AND CHANGING YOUR PERSONAL INFORMATION

Your password is the key to your account. Use unique numbers, letters and symbols and do not reveal your password to anyone else. If you were to share your password or personal information with someone else, please remember that you are responsible for all activity that occurs on your account. If you lose control of your password, you lose control of your personal data and may incur liability for actions taken on your behalf. You must therefore immediately inform 7EAST, and change your password, if your password has for any reason fallen into the wrong hands.

You can view, review and change most of your personal data by logging into the website. You can change your personal data in your account settings. You must immediately update your personal data if it changes or is incorrect. You can also access the personal data we have saved about you via "My Account" on our website. There you can also change your cookie preferences and request that we delete your account and your data.

TRANSFER OF PERSONAL DATA

We store and process your personal data on our servers in Sweden and the Netherlands and undertake to provide appropriate protection for your personal data where such information is transferred to a location outside the EEA.

We use physical, technical and organizational security measures, in relation to the amount and sensitivity of personal data, to prevent unauthorized processing, including but not limited to unauthorized access, appropriation and use of, loss, deletion or damage to the user's personal data. Some of the security measures we use are firewalls, encryption of data and authorization controls.

TERMINATION OF YOUR ACCOUNT AND RETENTION OF PERSONAL INFORMATION

Upon your request and in accordance with the provisions of this section, we will terminate your account and as soon as possible delete your personal data. Data deletion will be based on your account status and in accordance with applicable law. We may also close or disable accounts that are not in use.

Generally, personal data relating to closed or inactive accounts will be deleted or anonymized as soon as possible after the account has been closed or deactivated. We may retain personal data relating to closed or unused accounts if:

We have a legitimate business interest and are not prohibited by law, such as collecting overdue fees, handling dispute resolution or

We are required to retain personal data to comply with legal obligations such as compliance with local laws, anti-fraud and anti-money laundering, or to take other actions permitted by law.

In such circumstances, the personal data will be handled securely and only for as long as necessary.

YOUR RIGHTS

Subject to the limitations resulting from data protection legislation within the EEA, you have certain rights regarding your personal data. You have the right to access, rectification, limitation, objection, erasure and data portability. Please contact us if you wish to exercise any of these rights. If you wish to request access to any personal data we hold about you, please note that photo identification will be required to prove your identity. If you have an account with us, you make your request via links found under "My account", where you can, among other things, directly receive a PDF printout of the information we store about you.

CONTACT US

You can contact us online at any time. If questions are not answered online, you can write to us:

S/E Accessories AB, Storgatan 36, 30243 Halmstad, Sweden.

If you are not satisfied with how we handle your questions, you have the right to lodge a complaint with the data protection supervisory authority in your country.