Female Power Jewelry

7EAST wants to inspire women to dare to stand up for themselves, dare to take their place and dare to fight for equal rights. This is shown in the collection through the slogans GRL PWR (girl power) and YOU ROCK which can be found in both necklaces, bracelets, earrings and rings, as well as the new Venus symbol.

"Feminism is not a dirty word. It does not mean you hate men. It does not mean you hate girls that have nice legs and a tan, and it does not mean you are a bitch or a dyke. It means that you believe in equality." - Kate Nash

"Obviously, we want to encourage women to dare to take more space, dare to be themselves and dare to trust that they actually can. Since we are two women who started SEVEN/EAST, it was a matter of course that we just wanted to pay tribute to the woman. Now it's our turn to shine"
— Johanna Törnquist, marketing manager and co-founder of SEVEN/EAST.