Design collaboration with Cecilia Kallin

We are so excited to finally be able to reveal our upcoming design collaboration with Swedish pop artist Cecilia Kallin. We were brought together by a mutual friend at the end of last year and everything felt so right. Cecilia is, despite her career as a pop artist, both down-to-earth and genuinely genuine, which of course we fell head over heels for.

The fact that she has a fantastic voice, makes great music and has a great style doesn't make matters any worse. We immediately decided to start a collaboration and this happy selfie was taken:

During the spring, we met to create the collection, based on Cecilia's style, in materials that reflect SEVEN/EAST. We have since had lots of contact to confirm samples that were made and that production was progressing. Not to mention planning photography and marketing. The whole process has been so much fun, partly because this is something new for us, but also something new for Cecilia and getting to work with someone who is as positive as she is makes the whole thing so easy and full of energy. Now we look forward to the collection release and the response.

The collection will be released on May 9th and then it will be available in our webshop, as well as at our retailers. The collection is limited edition so take care. More information will come when the collection is released.

Have a lovely day :)

/ Johanna