Y-yoga was created based on an interest in yoga, crystals and jewelry by Lena and Johanna Westerdahl, the founders of 7EAST.

"We have always loved jewellery". With 7EAST, the dream of designing jewelry for others came true. "We have gathered a lot of knowledge, contacts and experience through 7EAST. But have long felt that we want to expand and grow with our great interest in well-being from the inside out." It was in that idea and with a visit to a fantastic shop with healing crystals in Milan that the foundation of Y-yoga was laid. Y-yoga is a brand of jewelry, crystals, and accessories designed to remind you to stop and breathe, get to know yourself better, and learn to enjoy your full potential and life to the fullest.