Lady

What color do you need right now?

Colors are, to say the least, an exciting topic to discuss but also delve into when you have to choose your jewelry. Did you know, for example, that green has a calming effect impact on you ...

To empower other women

Something that is very close to our hearts is empowering other women. To help other girls and women to understand their own worth and to dare to take on everything in life. To convey added value...

Styling tips

It is a wonderful feeling, to feel that you have succeeded with your outfit. The posture improves, you become happier and you feel unbeatable. But an outfit that felt right yesterday may not feel r...

How to succeed with layering - It's easier than you think

Layering means layer-on-layer and is used to describe how you can wear several necklaces in a coordinated and stylish way at the same time. There are some simple tricks on how you can do to achieve...

RE:USED

We are constantly working to reduce our climate impact. As we previously wrote in our environmental policy , we apply RE:USE and RE:MAKE. Which means that we reuse parts of, and leftovers from pre...

GRL PWR

Feminism is not a dirty word. It doesn't mean you hate men. It does not mean you hate girls who have nice legs and a tan, and it does not mean you are a bitch or a dyke. It means that you believ...

Woman Up!

The collection is based on the Venus symbol, which together with the slogan "woman up" inspires to dare to be a woman and stand up for yourself in our society today. The sun, moon and star pen...

Exclusive design collaboration with the pop artist Cecilia Kallin

Pop artist Cecilia Kallin in exclusive design collaboration with SEVEN/EAST "Harmony by Cecilia Kallin breathes freedom, love and wanderlust. For me, it's the balance between tours, late night...

Design collaboration with Cecilia Kallin

We are so excited to finally be able to reveal our upcoming design collaboration with Swedish pop artist Cecilia Kallin. We were brought together by a mutual friend at the end of last year and e...