We get a lot of questions about the name 7EAST and where it comes from. There is a long explanation about why the name became 7EAST, and since it is long, we have divided it into two posts. Here you can follow along on the journey from the beginning and what the number 7 means to us and why it ended up in our brand name.

According to numerology, the number seven is a mysterious number that is different from the other numbers. The number 7 is a spiritual number found not only in numerology, but throughout the world's ancient histories, religions and myths. The number is found in the seven chakras of the body, in the seven deadly sins, in the seven-armed candlestick, in the myth of the seventh wave which is always the greatest, in the seven wonders of the host, in the 7 days of the week, in the 7 colors of the rainbow, I the list can be made long. But one thing that we got stuck on a little extra was precisely based on numerology where the number seven says that you should believe in your own abilities that you will be guided in the right direction and to make the right decision. Only there it felt obvious that it was the number that we wanted to include in our brand name.

As you may have gathered, the world seems to agree that the number seven symbolizes spirituality and spirituality. Something that has always been close to our hearts. The number seven also symbolizes happiness, which of course we want to both have and spread to everyone who buys our brand.